Being able to communicate is an important factor in reaching your audience. Content that is too long, brief, or poorly structured can lose your readers’ attention.
Guidelines to follow to improve your content
- Lines of text should be around 12 words long
- A single paragraph should be between 3-4 lines long
- Keywords should be between 2-3 words, and longtail keywords are best around 4-5 words. Single-word keywords are highly competitive and should be avoided unless unique.